Captivating Focus For Instant Results

Remember that every human is really a primitive animal and we respond to things using our primitive animal instincts. How do I not get kicked out of the pack? How do I satisfy my basic needs? Food, water, shelter. Let me unpack this for a minute. When you call the lead, you get with, I don’t have the time right now. And this is when most people collapse and walk away because they failed to lead and take control of the call. Your response to this could be I know you don’t have time right now, I only work with people who are busy and take rapid action. But do you have 30 seconds for me to help you gain an instant benefit that helps you [biggest pain]. So when I call you back later today you know exactly how to get [intended result]? No one will make time for you unless you captivate their focus and attention. They need to know why should I pay attention to you now, why can I trust you, and are you going to get me kicked out of the tribe? There are many ways you can handle this conversation. This is only one possible suggestion. We talk about these scripts and sales conversations inside the 5X Your Sales Coaching Program. If you want to learn more about that visit behavior.so/5xsales.

Unspoken Words

Yes, you need to captivate the attention of your leads and clients. Even when you have sold a client you should review what you’re doing each month to captivate their focus even when they have stopped working with you. What are you doing to captivate their focus and lead them into another experience? These are the types of strategies that we speak about inside the 5X Your Sales Coaching program behavior.so/5xsales. People want to follow the leader. People need to be led just like a dog on a leash and people need to know that you’re the person that’s going to lead them. They need to know that you have a plan to get them to their destination safely. For example, using body language for persuasion you could within the first few seconds flash your eyebrows. This is raising them slightly. Which will cause the person you’re speaking to raise their eyebrows back at you. This is done subconsciously and instantly puts you in a position of control. Because the person is mirroring you. If the person responds to your eyebrow flash it’s an indicator that you can influence them.

Why Remind Me?

The way you start a call is the way you end a call. That means if you start the call confidently and in control, you’re more likely to finish the call confidently. Within the first 60 seconds of your pitch, you need to introduce yourself, set the agenda, and create a timeframe. By doing so you display your control and have a plan. The phrases that captivate focus can be used anywhere. All I do is add these words to the start of the sentence. This is just one example of the difference captivating attention makes in communication. Without focus, it’ll always cost you more. Try using these phrases in your daily conversations or the next time you’re doing a presentation. Watch the audience’s response. You can also use these phrases in your online presentations as well. I used these phrases when framing my pitch to podcast hosts to get on their podcasts.

Crumbs from Your Table

Everyone is looking to captivate focus and improve their influence over others either consciously or subconsciously. The easier you can make it for people to achieve this goal the more they will desire to connect with you. The secret to getting on any podcast is to make your content entertaining. The more entertaining and engaging you are, the more exposure you will get. Most people suck at pitching. Pitching is like the Twitter version of sales. This means you’ll spend more time and money to get the attention of your audience. How do you have engaging stories that can be told on podcasts or in your marketing materials? The good news is with $5 and 24 hours I can get this data which allows me to adjust my pitch. The alternative is spending weeks and lots of money creating content or products that no one is interested in. Remember that focus is currency. If you cannot captivate focus you cannot lead it. You should note who is using them and when they use them. You will be amazed at how people use these phrases on a daily basis. Some people are doing it intentionally and others aren’t. And look at this, did you see what I did there to get you to read this sentence? There is a quote I heard that really explains the secret to business success. Most people will read this but fail to extract the lesson here. Language controls discussions, Discussions create relationships, Relationships determine business I sucked at conversations when I was a teenager. I was so shy I was scared of my own shadow. Let me explain how bad it was. In Mt Gravatt, Queensland, Australia I started an Internet cafe called ChilLan with my brother. As excited as we were that we were the owners of a business it scared the crap out of me, and here’s why. When people walked into the cafe I would be sitting behind the counter. I’d stand up and say Hello, how can I help you. While looking nervously into the center of their forehead because I couldn’t look them into the eye. This resulted in my looking down at my keyboard behind the counter waiting for them to tell me their choice. Then they would proceed to turn around and walk out the door. There is a lot to unpack here in less than 60 seconds of conversation. However, it took six months of these costly interactions for me to realize that something has to change. That something is me. I went through so much transformation and change in my confidence and outlook.