Making High Priced Offers To This Niche

What is it that you are trying to achieve? Are you wanting to get loads of qualified clients so that you can nurture them into a bigger offer down the road? If so, you may want to charge a lower investment price so that many more people sign up. If your desired outcome is really to fill your $2,000 program, you may decide to offer the $497 course for only $97 in order to use it as a feeder for your $2,000 course. If you are over delivering and seeding your next program properly throughout the 4 weeks, at the end, you will be able to invite your members to join your $2,000 program and enjoy a high conversion rate. In this example, the reason you want to lower your price is to get lots of people buying because only a small portion of them will choose to buy your higher offer. That’s why you need a lot of traffic. Another reason to use a lower price point would be if your desired outcome is a quick cash infusion. However, if your desired outcome is to add an additional revenue stream and you are not using this program or service as a feeder, you can price the very same program at $497 because you don’t need a large influx of people to run through the program in order to fill another program. That is, you don’t need to sign up 100 clients at $100 to make $10,000 and can just sign up 20 at $500 and make the same money! What is your desired outcome? Your audience’s interest and ability to pay are real factors in this equation. Many business coaches will tell you that if you are doing a good job selling, that your prospective clients will pull together 5 credit cards and take out a second mortgage to pay you to work with them. I prefer, instead, to have my prospective clients ask me to work with them and then enroll them into a program or service that delivers their solution and is at the right price point for them. Doesn’t that sound better? In order to be able to do this, I encourage you to be strategic and reasonable about your niche’s interest and ability to pay. Another example might be that you are a business coach, but your niche are newbies just starting out.

Should I Laugh Or Cry

It’s likely that a newbie just starting out will not have the money to pay you the big bucks. So, what could you do in these types of situations? When you acknowledge and factor in what your niche can and will pay, you can price your program accordingly and offer it to more people. Be creative with your market and/or price your offer lower and work with more clients. I love being able to help them have their first 10k month. And they would love to be able to work with me and pick my brain...if only they could afford to! In this case, my niche has the interest, but not the ability to pay. If I were to spend my time making high priced offers to this niche, I would make a few sales but be unable to get traction. However, when I take this factor into consideration, I can decide to lower the investment to work with me and serve more coaches that want to grow their business. We’ll cover more about that in the next step. Is your particular niche interested in your offer? What is your particular niche’s ability to pay? When you’ve figured out your desired outcome and your niche’s interest and ability to pay, now is the time to consider your deliverables. Many coaches get it wrong and start with the deliverables. However, this is a big mistake.

You're Supposed To Be Feeling Good

If you start with the deliverables, you may not fulfill your desired outcome. And if your niche is not interested in what you are delivering or cannot pay, the whole point is moot! Deliverables include not just what the promise of your offer is, but what is actually included in the offer. So, the promise of your offer may be that your client will find the love of their life within the year or double your sales without advertising ...but how are you delivering that information? Will it be a digital program? A livestream training? What is the length of time involved? Will there be a support element? Is it a done for you or done with you offer? How much individual attention will they get? How much access do they have to you? In general, the more access they have to you, the closer to done for you, the more individual attention they get, the higher the price point. So, let’s go back to my earlier example. How was I able to do this? I offered coaches access to me at a price point they could easily afford. No, they don’t get to work with me every day like my 1:1 clients get to do. Can you see that by adjusting the deliverables, I could lower the price point while still quickly reaching my financial objective and serving my niche? Consider that at a few hundred dollars a month, most coaches making even a few thousand a month will be able to afford to join the monthly program. When they see how much they get out of meeting with me once a month...and they start making money...can you see how they would start thinking about wanting more access to me? And remember that in Step 2 we talked about interest and ability to pay, right? I decided to double the access to me by offering to meet twice a month and limiting the membership, thereby increasing individual attention. Of course, I needed to increase the investment as the deliverable increased, but as my coaches were already meeting their financial goals, my Done with You Pick My Brain Mastermind became a No Brainer Offer.

Dead Against It

When they see what they can accomplish working with me twice a month in a group of 10, can you see that they will start envisioning what they can accomplish if they meet with me every day and have me completely to themselves?